For owner-led MSPs

Revenue went up. Cash didn't.

We help owner-led MSPs find out why — a 30-day engagement to identify margin leaks, then fix them.

Bob Dolce, Marketing · Umesh Krishnan, Fractional CFO
Start a conversation See the 30-day sprint
Illustrative chart: revenue rising while cash in bank stays flat A stylized diagram showing a growing gap between top-line revenue and actual cash in the bank over time — the pattern this practice is built to diagnose.
Revenue Cash in bank
Illustrative, not client data The gap is where margin quietly leaks out
The problem

Revenue is not the number that keeps you up at night.

You built something real. Clients renew. Techs show up. The top line looks fine, maybe even good. But cash is tighter than it should be, margin feels thinner every quarter, and you can't quite point to why.

That's not a sales problem. It's a visibility problem — and it's the specific thing we work on.

How we work

We look before we talk.

Our first conversation is about identifying what's going on — not pitching. We ask about pricing, service mix, capacity, cost, and we tell you what we see, even when the honest answer is "you're fine."

If there's a real problem, we'll say so plainly, and we'll tell you what it would take to fix it. Nothing gets diagnosed in public, and nothing gets sold before it's understood.

Who's behind it
Marketing & relationships

Bob Dolce

Runs point on the relationship side. Talks to owners, listens to what's actually going on, and keeps engagements moving — from first conversation to executive readout.

Fractional CFO

Umesh Krishnan

Does the financial work — margin, cash, pricing, service-line profitability — and says what he sees, plainly. The numbers in every engagement are his.

The engagement

The 30-Day MSP Margin & Cash Sprint

A fixed, time-boxed engagement built for owner-led MSPs. Over 30 days, we get a clear picture of where margin is leaking, what your real cash position looks like, and where growth has quietly started costing you money — then we bring it to you straight.

  1. 01

    True-Margin Analysis

    Real margin by service line — not the blended average.

  2. 02

    Pricing Diagnostic

    Where pricing has drifted from what the work is worth.

  3. 03

    13-Week Cash Forecast

    A rolling view of what's actually coming in and going out.

  4. 04

    KPI Scorecard

    8–10 numbers that tell you where you stand.

  5. 05

    Findings Report

    A straight readout, plus a 12-month plan.

Fixed scope · fixed timeline · no open-ended retainer
Get in touch

If this sounds like where you are, let's talk.

Tell us what's going on in a few lines. We read every message ourselves and usually reply within 1 business day.

Prefer email? Write to bob@rdolcegroup.com